I’m Yaroslav — I build products that feel personal.
I'm Yaroslav Kyrychenko, a Ukrainian entrepreneur and founder of Tarotoo. I build products around clarity - especially in areas where emotions or intuition create confusion. My work combines product thinking, strong UX design, AI systems, and distribution strategy. I'm not just interested in features; I focus on positioning, retention, and credibility from day one. I've led projects from concept to launch - shaping vision, assembling teams, refining product direction, and building growth channels alongside the product itself. My approach blends design taste with execution speed. I believe good products don't just work - they help people think better.
building products people actually use
Projects
proof over claimsTarotoo
A next-generation tarot experience combining traditional symbolism with modern design and AI.
- Immersive visuals + user-friendly mobile experience
- Personalized insights focused on reflection and clarity
- Built with a team across design, animation, and tarot expertise
Growth systems
I build products and the channels that bring users: SEO, credibility, and conversion-focused flows.
- Multilingual SEO targeting
- Press angles + data-driven campaigns
- Retention-first UX
- Distribution strategy from day one
Press Mentions
selected coverageProfiles & Philosophies
how I workProfiles
Direct access to developer and credibility profiles.
How I Build
I focus on UX, credibility, and distribution - not just features.
Why Tarotoo?
I created Tarotoo because tarot deserved a better digital experience. Traditional tarot is powerful, but often inaccessible. Most apps reduce it to random card pulls without depth. The goal wasn't prediction. It was self-reflection and fun interactive experience.