Product
Start with a sharp user need, then remove everything that does not strengthen the experience.
Ukraine
Ukrainian founder · entrepreneur
Building thoughtful consumer products with AI.
I’m Yaroslav, founder of Tarotoo. I work at the intersection of product thinking, UX, AI, and distribution.
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Featured by CNET
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Selected work
Live product / Consumer AI
2024—NowFounder · Product direction
Tarotoo
A more thoughtful digital tarot experience—combining traditional symbolism, modern interaction design, and AI-guided reflection.
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Designed around reflection, clarity, and an immersive card experience.
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Built across web and mobile with a multilingual growth system.
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Shaped with design, animation, AI, and tarot expertise.
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How I build
Operating principles
Good products don’t just work.
They feel clear, credible, and worth returning to. I lead from product vision through launch—assembling teams, shaping the experience, and building growth channels alongside the product.
Credibility
Trust is part of the interface. Evidence, clarity, and responsible product decisions belong in the build.
Distribution
A product and the system that brings people to it should be designed together from day one.
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Working notes
Ideas behind the work
Notes on building products people actually use.
AI should shape the experience, not decorate it.
The best AI products use intelligence as a structural layer for personalization, pattern recognition, and useful decisions.
Retention begins with product clarity.
People return when a product has a clear job, a distinctive point of view, and an experience that respects their attention.
Distribution is a product decision.
Positioning, SEO, press, conversion, and credibility work best when they are considered before launch—not added afterward.
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Selected press
CNET · Press mention
“How to use AI as a tarot reader”
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Find me online
Profiles / Platforms
Press · Partnerships · Product